Isabeleños troops the Diskwento Fair
June 13, 2014
Isabela City, Basilan. 2 weeks before the opening of classes, a Diskwento Fair "Presyong Panalo para sa Mamimiling at Mamumuong Pilipino" was initiated with the unwavering support of development partners of the Department of Labor and Employment. Successfully conducted last May 16 in front of the New Mabuhay Trading hit a whacking Php 264,252.50 total sales benefiting 462 registered buyers from the private, informal and government sectors with an average purchase of Php 571.97 per buyer.
With Isabela City Tripartite Industrial Peace Council at the helm, 10 exhibitors responded offering up to 20 percent discount on various basic commodities and school supplies which are of interest both to household and students. Of the total items sold during the event, 42% or 210 buyers purchased school supplies while 203 consumers opted to avail NFA rice sold at 27 per kilo. Sixty (60) individuals bought slippers at 3 pairs for Php 100.00 and buy 1 take 1 at Php199.00 while the remaining 5% of the buyers go for grocery items.
Among the participating exhibitors exercising corporate responsibility were Basilan Shopping Center, Jeepers Educational Supplies, Isabela School Supplies, Excel School Supplies, New Central Square, Everyday Budget Marketing, JT Merchandise, LN Merchandise and the National Food Authority. A Zamboanga City based distributor also made its contribution during the said affair, the Footstar Trading Incorporated.
As insights were gathered during the monitoring, many consumers agreed that this Diskwento Fair is a great helping hand to those who seek for day to day products at drop down price. As one of the respondents said "Gracias kay tiene discount el mga products aki especially these days kay serka ya el opening" (We are very thankful that products are sold at discounted rate just in time for the opening of school year)- Ms. Katrina Mares, a 49 year old government employee who visited the display area with her two daughters making an early shopping of school supplies.
As part of the recommendation, a number of consumers appeal that the Diskwento fair will extend for few days and wished that more establishments will exhibit their products and take part in providing consumers with financial relief against high-priced goods and supplies nowadays.
This convergence is part of the 2014 labor month celebration which aims to provide a non-wage benefit for minimum wage earners and employees as well as to address the demand from the market goers to have a greater access to lower-priced basic and prime commodities. This event was made possible through the collective engagement and sharing of resources from Isabela City Tripartite Industrial Peace Council, Regional Tripartite Wages and Productivity Board 9 (RTWPB), Department of Trade and Industry, LGU of Isabela City, PNP Isabela City Police Station and DOLE Isabela City Field Office.
By: Claire O. Carpio, DOLE ICFO OJT (Basilan State College)
Reviewed by Marcelina B. Arcaya, DOLE Isabela LCO